Your brand is not
just how you look:
it’s how you’re remembered.

Brand strategy for multicultural creative women abroad.

the lab

The Social Lab blends culture, identity, and strategy to help multicultural creatives abroad build brands that feel like home, and stand out with clarity, taste, and intention.

With a background across Brazil, Argentina, the U.S., and Portugal, I bring a culturally intelligent, global perspective to branding, one shaped by lived experience, not trends.

Begin here

Through culturally aware storytelling and identity-led strategy, I help you build a brand that reflects your style, experience, and goals, creating the kind of connection that resonates and lasts.

the work

A boutique, identity-led approach for women living between cultures.

The Social Lab Method™

Identity-Led Brand Strategy
A deep-dive strategic experience designed to clarify your story, position

your brand, and align your message with who you are becoming.
For creatives ready for direction, structure, and narrative clarity.

Social Media Management

Boutique, aesthetic, and story-driven
For women who want a refined, elevated presence that communicates identity, taste, and strategy — without the pressure of doing it all alone.
Thoughtful, intentional, culturally aware content created with you,

not just for you.

Explore Services

Hello, I’m Ingrid!

Social Media Manager, Founder, Aesthetic Creator, Fashion-Minded, Culture-Driven, and a Storyteller at heart.

I believe your digital presence should feel like home — not a performance.

After years working across fashion, art, and cultural storytelling, I created The Social Lab to help creative women abroad express their true identity online with clarity, intention, and beauty.

I don’t believe in chasing trends or forcing personas.
I believe in slow, conscious branding, the kind that honors your rhythm, your story, and the layers that make you who you are.

At The Social Lab, strategy isn’t a template.
It’s a mirror.
A process that reveals your identity, clarifies your voice, and transforms your presence into something that resonates, deeply, consistently, and with soul.

Get to know Ingrid

what our clients
are saying

“Having Ingrid as my social media manager has been completely life changing. Not only is she insanely smart when it comes to strategy she also has an amazing eye for aesthetics. Ingrid not only has made my social media account skyrocket, she’s also has made it look amazing. She is unbelievably reliable and I am so lucky to call her my manager. ”

Dani Siegel, NYC

the social lab