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01 | Behind the Brand
Good design gets attention. A clear identity gives people a reason to stay.
Every business carries a story shaped by the people, experiences, and perspectives behind it. Yet not every brand knows how to communicate that story.
At The Social Lab, we bring strategy, visual identity, and creative direction together to turn what makes your business distinct into something people can see, understand, and remember.
02 | The Social Lab Approach
Strategy. Identity. Presence.
Three interconnected dimensions of a brand that knows who it is and how it wants to be seen.
01 | Strategy
Find your point of view.
We define your positioning, audience, and the ideas that make your brand distinct.
02 | Identity
Make it recognizable.
We translate your story into a visual language with personality and purpose.
03 | Presence
Bring it to the world.
We develop the creative direction that brings consistency to how your brand communicates.
03 | Ways of Working Together
Different stages. The same intention.
Whether you're looking for clarity or ready to build a complete brand identity, there's a way to bring your vision into focus.
04 | Selected Work
Different stories. Distinct identities.
Every brand begins with its own context, challenges, and ambitions.
Explore a selection of projects where strategy, storytelling, and design come together to give each business a visual language of its own.
Social Media Management
Social Media Management - Dr. Daniela Meurer
Branding & Creative ID
Barefoot Association Beach Tenis - Cascais, Portugal
Rebranding
Own brand - The Social Lab
Rising Productions
Concept Project — Visual Identity & Moodboard
05 | Meet the Founder
A creative perspective shaped by culture, design, and everything in between.
I'm Ingrid Miranda, a Brazilian brand strategist and designer based in Portugal.
My journey began in fashion and evolved through visual communication, storytelling, and international experiences. Having lived and worked across different cultures, I've learned that identity is shaped by far more than what we see. It's influenced by where we come from, what we experience, and how we interpret the world around us.
That perspective is at the heart of The Social Lab.
Today, I bring together strategic thinking and visual design to help independent businesses translate their stories into brands that feel recognizable, relevant, and distinctly their own.
06 | Let's Work Together
Your next chapter deserves a brand that reflects it.
Whether you're starting something new or rethinking what you've already built, I'd love to hear what you're working on.
Tell me a little about your business, your vision, and what you're hoping to create.
I'll personally review your inquiry and get back to you with the next steps.
Based in Portugal. Working worldwide.
what our clients
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