Your brand is not just how you look:
it’s how you’re remembered.

Brand strategy and creative direction for multicultural women building something that lasts.

the lab

The Social Lab is a boutique brand strategy and creative direction studio based in Lisbon.

We work with founders, creatives, and professionals who already have depth, vision, and a strong sense of who they are — but whose presence hasn't caught up yet.

Our job is to close that gap.

Not content. Perception.

Through culturally aware storytelling and identity-led strategy, we help you build a brand that reflects your style, experience, and goals, creating the kind of connection that resonates and lasts.

Selected Work

A few of the identities we've helped translate.

Social Media Management

Social Media Management - Dr. Daniela Meurer

Branding & Creative ID

Barefoot Association Beach Tenis - Cascais, Portugal

Rising Productions

Concept Project — Visual Identity & Moodboard

Social Media Management

Social Media Management - Dr. Daniela Meurer

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Hello, I’m Ingrid!

Social Media Manager, Founder, Aesthetic Creator, Fashion-Minded, Culture-Driven, and a Storyteller at heart.

I'm Ingrid Miranda - brand strategist, creative director,

and founder of TSL.

My background spans fashion, visual communication, and years working with brands across Brazil, the US, and Europe.

I moved to Lisbon because distance gives clarity.

And clarity, as I always say, precedes visibility.

what our clients
are saying

“She's insanely smart when it comes to strategy and has an amazing eye for aesthetics. Ingrid made my account skyrocket while keeping it completely authentic.”

Dani Siegel, NYC

the social lab